BRAND-BUILDING CONTENT AND COMPELLING STORYTELLING THAT CONVERTS.

Veena is a London- and Singapore-based journalist, writer and editorial strategist for story-led brands.

Veena is a freelance writer and editorial strategist, helping ambitious entrepreneurs and story-led brands in Singapore and London articulate their value through brand-building content and compelling storytelling. She specialises in:

  • Website content strategy and evergreen brand messaging to convert visitors to loyal customers and clients

  • Bio / about page development and editing for founders, CEOs and entrepreneurs to strengthen their authority in the sector, and develop a distinctive personal brand that doubles as a sales funnel

With previous journalism experience at Forbes in New York and The Business of Fashion in London, Veena writes about art, culture, wellness, and travel. She’s recently written for the Irish Independent, Business Insider, Artsy, Air Mail, and Thingtesting, among others.

Most recently, Veena led communications and marketing at NewsGuard, which uses journalism and technology to combat misinformation and restore trust in the media. She’s also worked in corporate communications at FGS Global, where she advised more than a dozen FTSE 100 and global clients on complex transactions, ESG strategy and reputation management.

She currently supports the Oxford Internet Institute at Oxford University with their communications and marketing initiatives on a fractional basis.

Outside of her writing for retained clients, she’s a true multi-hyphenate: she runs a start-up of her own, coaches clients in her private practice as a qualified mindset coach, and writes a newsletter, sharing reflections and resources for young professionals seeking to exercise a greater sense of ownership over their lives.

Veena graduated from Yale University as a Journalism Scholar with a B.A. in English Literature. She is half-Thai and half-Irish, and spends most of her disposable income on croissants and plane tickets, splitting her time between London and Singapore. 

Veena is available for freelance assignments, commissions or conversations.